Guangdong home industry leaders in the recently held Summit , a brand of wood flooring dealers noted that the current home stores in Guangzhou, brands, products and services very similar, the lack of difference, not only to bring pressure to the dealer , but also denied the choice of consumers. In the next year the market is uncertain circumstances, home stores how to change the status quo , to realize the difference operation ? Li width high ranking German-American general manager in an interview with reporters , said that only will change the concept " home consumption" as " home consumption " concept in order to achieve domestic retail industry, " Blue Ocean ."
Influence on policy : a new round of industry shuffling will continue
Reporter : With the further implementation of the property limit orders , this month, Zengcheng , Huadu area have launched 7,000 yuan / square meters of real estate. There are indications that the surrounding real estate property market in Guangzhou began leading the decline , due to the purchase of the policy and the persistent stagnation of the upstream and downstream impacts , next year 's home market outlook is still uncertain . What do you think of the general situation in the home market next year Composite Deck Tiles?
Li W : Because home retail relatively low threshold , with the proportion of Guangzhou hardcover room is already high , I think , although prices have to loosen , but the industry a new round of reshuffle of the situation will continue. Meanwhile, from this year's sales and market performance, first-time buyers to get married after 80 as household consumption and not just those who need to suppress , with 80 successive Pentium III , this demand will continue to grow and focus on the outbreak . And if prices really drop the price to 2008 , will be able to drive the growth of real estate sales, but also the release of stronger consumer spending , home or business will once again usher in the spring. The so-called "blessing , the curse of the Forest ." Hidden danger opportunity to get together a lot of home retailers will choose to adverse economic expansion , then to break the ice , gains a larger market . No matter how bleak the market , the big fish eat , fast fish eat slow fish market rule everlasting .
Reporter : Statistics show that from 2008 to 2011 , home shopping business area of Guangzhou, a net increase of one million square meters , 100,000 square meters of shopping centers reached over 7 . The newly opened store is also actively seeking a different market positioning , from Red Star Tianhe platinum mall to BES home paternity entertainment , do you think stores positioned for business development has what role ? High German Mercure is how to identify and strengthen the " Home CBD and home MALL " this location cheap composite decking?
Li W: Home retail stores in the pursuit of new store model and precise positioning , which will effectively promote the progress of the industry . In a bad market situation , peers choose to subdivide the direction of professional development, which reflects a confidence. Competition in the market next year , no doubt will be more intense. High ranking German-American history as a decade Guangzhou local home stores, in addition to continuing to strengthen the marketing of building materials and home of two professional promotion forum outside , around the positioning " household consumption Mall " , but also in the format portfolio given household consumers more choices. We have always believed that if you can not change the environment, then it can only be to adapt to the environment. Only fully exploit the new demands of consumers, to be invincible. Positioned as a shopping mall stores, the need to strengthen diverse talent echelon ; rather focus on doing home building materials stores, will increasingly focus on professional development .
About marketing strategy : to build domestic industry " family -style shopping center "
Reporter : home stores that more and more demand exceeds supply situation is also increasingly obvious. In this situation, the stores have to boost popularity and sales through free single auction , spike and other promotional activities to reach stores and distributors, consumers win-win situation. Mercure year high German imported building materials exhibition organized promotional theme is very distinctive , high- ranking German-American next year whether there will be more creative in marketing activities ?
Li W: From a tactical perspective, the past businesses tend to discount, cheap , or rebates and other means to promote sales , and now by sending more than boost consumption of luxury goods , spike -free substances such as single events rather gimmicks , but this way after all, not for long. I personally believe that a breakthrough home shopping sales level should not only consider how to attract attention, but rather the level of innovation from a marketing strategy . Brands to continuously adjusted according to changes in market positioning and pricing of products , and as home stores , different forms of promotion is important, and improve the content of other formats business , home building materials market sentiment to improve the situation of small and promote secondary home store and the potential for repeated consumption. Therefore , the pursuit of high- ranking German-American shift from operating the first generation " home theme malls " to the second -generation products, " home theme mall" , already has a large influence in the South China market ; enters its second decade , with the the end of the era of booming domestic retail sector to "multiple " instead of " single " from " home consumption" of the Red Sea to "a household consumption ," the blue ocean , is the development direction of the industry, therefore , we propose to create a " family -style shopping center" concept outdoor deck design.
About Paradigm Shift: On " Joy" theme Mall Home
Reporter : After the Tianhe City department stores, cinemas , children have opened in the city , high- ranking German-American advocate of home theme MALL format has been formed . Compared to other home store factory outlets , etc., do you think the forms home MALL What are the advantages ? For home MALL, High German Mercure also how to improve the plan ?
Li W: traditional large shopping center no matter how different forms , without exception, are department stores, sports , electronics and other single topic . High German Mercure As an industry leader , with a vision has been to improve the commercial real estate home shopping , using the world 's most cutting-edge shopping center on the outskirts of advanced concepts, to break the current bottleneck of traditional shopping centers and create family could represent the future Mall of the new model . High German Mercure accurately grasp the family as a unit that has a unique Chinese concept of emotional harmony culture. In the spirit of enjoyment beyond the material needs of the moment, high- ranking German-American with " joy " as the theme , the first of " joy " as the core SHOPPINGMALL, open a new shopping center mode again , for the development and operation of large-scale shopping center theme depicts the new blueprint. After this year, department stores, and other sub- city children have opened , high- ranking German-American home theme MALL other shopping centers do not have the advantage of planning out nearly 60,000 square meters of dining and entertainment area. Mercure Grand MALL future will hold casual fashion MALL ( Tianhe City Department Stores , Simon department stores, Suning Appliance , Auchan supermarket ) , leisure MALL ( unique dining, bar street , the earth theater ) , taste MALL ( home, building materials ) , dynamic MALL ( Decathlon project configuration of a large number of leisure and sports facilities ) and children MALL ( small Q Rus , children's World ) .
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