Because the floor is a labor-intensive products , its low barriers to entry , knowledge and technical content requirements are not high , so as China's rapid economic development , gave birth to a large number of flooring companies , market is flourishing. However, under the current poor state of the economy as a whole in the background , our flooring industry began moving in the direction of polarization . On the one hand , the strength of the brand continues siege swept pool , competition for the market share, to acquire new development opportunities . On the other hand , some of the weak anti-risk ability of the enterprise, its development of the industry began to stagnate or even regress composite deck furniture.
With the slowdown in the pace of development speed of the flooring industry , the rapid development of extensive management model is not suitable for the development of enterprises . Flooring industry needs to embark on a long-term stable development of the transformation and upgrading of the road . And by the weak international market , regulatory and other factors affecting domestic policy , the real estate market, people are waiting to see serious psychological , resulting in a substantial decline in volume , the flooring industry encountered unprecedented difficulties . With the development of the flooring industry becoming more mature , on the whole industry, the flooring industry has been a reshuffle , but due to the beginning of the gradual implementation of a variety of industry standards , the flooring industry , or will usher in a new round of reshuffle.
"Twelve Five" period, the country will build 36 million units of affordable housing , but with the development of China's urbanization and economic direction
Development to bring consumers high quality of life requires , in 2013 China's urban basic task of building affordable housing built 4.6 million units, new construction 5,000,000 sets. Although seemingly decreasing, but the actual construction and completion of the project has accumulated on the rise . In this context , the future will be an important factor in stimulating consumption of wood flooring solid exterior wall panels.
Small businesses , low industry concentration
After 20 years of rapid development, China's flooring industry has been formed from production, sales, laying, to after-sales service
Supporting a complete industrial system . Chinese wood flooring registered enterprises reached more than 2,300 , the annual production capacity of up to 36,400 square meters, of which approximately 800 solid wood flooring companies , laminate flooring companies about 900 , parquet enterprise about 500 , about 150 bamboo flooring business However, a small proportion of medium-sized enterprises within the industry , the number of small businesses account for about 90 % of the total number of enterprises in the industry , the market concentration is low , the business products of varying quality .
Laminate flooring into the mainstream consumer market
In China wood flooring consumption structure, with laminate flooring because of easy to clean, wear resistance, scratch resistance, corrosion resistance, pollution
Shock, moisture and other properties , which will help to create a safe , sanitary , and comfortable living environment to meet the needs of consumers in home life , which occupy absolute market advantage . Laminate flooring largest proportion of total sales , has been in the 50 percent , according to the survey which accounted for 57.59% ; followed by wood flooring , which accounted for 22.69% ; solid wood flooring due to the shortage of timber resources and the state forest resources protection policies and other reasons , the last two years to reduce the volume , the proportion dropped to 2012 annual sales of about 12% ; bamboo flooring proportion of the entire floor has been at a low level best place to buy decking.
Competition in the market direction began to second and third tier cities
Starting in 2005 , a city wood flooring market has entered a mature stage of a comprehensive , second and third tier urban markets become competitive brand new territory flooring industry , strong brands have the sinking market , secondary and tertiary markets continued active sales into the wood floor period . Second, the development of tertiary markets benefited from improvement in the advance of urbanization and building materials market in the sales environment , but how to respond to different market levels and consumer demand has become the subject of major new wood flooring companies , home industry market in 2012, 2013 downturn , companies are to develop secondary and tertiary markets as a key strategy.
Sought new Chinese flooring market segments
Referring to the floor of the development trend of China's flooring industry will expand even more brutal competition in the production and sales. In
Production areas, China 's mainstream style flooring has become more apparent . Floor of the new Chinese culture with strong Chinese characteristics , classical and modern elements of old and new Europe has become China's flooring market is extremely obvious genre, will be sought after by many consumers .
Chain reorganization
As the flooring industry reshuffle , a large number of small businesses disappear , severe deterioration of the industry environment , industry chain restructuring will unfold , industry
Prevailing rules will undergo significant changes. Due to a large number of enterprises is difficult to guarantee the credibility of future business in the industry by
Camp will be a completely different environment , the future of how companies locate their position in the industry, will be a new issue. Opportunities for rapid growth of small businesses will be more focused on the production of certain parts of the enterprise , to provide support for large enterprises , small businesses have a highly effective marketing strategy after greatly reduced. Large enterprises in the market after a hard fight, after obtaining a stable market share , for the production, marketing, channel views will greatly change, so will be the formation of a new market for industrial demand , accelerate industrial restructuring.
Market ruralisation
China's large rural population , since the reform and opening up, constantly improve the living standards of farmers , urban residents and some even beyond
Standard of living. In the future the majority of the market is bound to have a floor rich farmers place. As the main force involved in the consumption of farmers , the future can be considered on the floor structure, shape and appearance of color innovation . Many changes are coming with farmers Zhezhi floor main consumer groups are closely related, and thus starting from the current study should be valued and its development trend and direction.
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